“I need more revenue !!!”

“I need new customers, I am losing the old ones.”

“Expenses are growing, profitability is decreasing, cost of goods always increasing and I am not getting any new sales.”

“Competition is fierce, and I am not getting the sales volume I want and need and all I can do is lower prices to try an keep my existing clients.”

Sound familiar?

Most companies experiencing flat or declining sales revenue lack an effective sales and marketing plan designed to increase sales and revenues..

Frequently sales efforts tend to be focussed on servicing existing established customers, supporting them as if they are the only customer in the world, which in fact in a stagnating company without a sales and marketing plan …they are. Its important to protect your significant customers, but is this a growth strategy?

The question is … what are you doing to expand your customer base?

Simply stated, the effort that returns the largest and quickest positive impact to your business, the one strategy that can absolutely propel your business to higher gross revenues and greater profitability, is often overlooked completely, underdeveloped, or mismanaged… an effective sales and marketing plan.

Sometimes the sales and marketing plan is very old and has not been reviewed for years and thus is sorely out of date with current marketplace requirements. Often sales are accomplished by the tried and true “wait for the order to arrive method,” a sure fire path to decreasing revenues and reduced profitability.

Unfortunately there are certain trends we know to be true:

1. Overhead costs, insurance, utilities, taxes, payroll, rents, creep higher.
2. Over the years attrition slowly wears away your gross revenue. Good reliable customers:

3. Price competition is frequently so severe, that one is forced to accept low profit or even unprofitable business to keep customers.
4. Changing markets, new technologies, foreign competition, new regulations, etc, frequently cause major disruptions in your otherwise profitable business.

The challenge: Accept these excuses as inevitable, make no changes and watch your profits dwindle away or take control of your destiny, design and implement a sales and marketing plan and market your way to greater profitability and success. Its your choice.

Every sales and marketing plan does not have to require a major investment , but it does have to address the basic issue of expanding ones business with the addition of new customers. It can be done.

Let me issue a challenge…
There are no competitive issues, no pricing factors, no economic barriers that prevent increased sales revenue and profitability, only owners and managers who fail to implement winning sales strategies lose out to more successful marketers.

Show me a successful company and I will bet they have an aggressive, well thought out sales and marketing plan. Show me a company that makes a great product, priced fairly, yet having financial difficulties and I will bet they lack a coherent sales and marketing plan.

Call us, we can help you design and implement a successful sales and marketing plan perfect for your needs.

Todrin and Associates | 84 January Hills Road | Amherst, MA 01002
413.549.2966 | info@todrinandassociates.com

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